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It is a technique in marketing which helps to determine the reaction of the customers in terms of the product manufactured by the company. The term mapping itself defines the meaning in a wide way. It is actually comparing or mapping of two or more products.
The two different approaches to perceptual mapping are as follows:
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What the data represents in perceptual mapping
The mapping is related to the response of customers towards thedifferent product. The key points that are covered in this data area as follows:
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How does perceptual mapping help in marketing?
Perceptual mapping helps the company to get the detail picture of the product and help them to understand where it stands. It helps the company in following ways:
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Methods applied to collect data
The following methods are used to collect data and build a strong strategy to compete against the competitors:
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Attributes that are used in this method
There are important attributes that are to be focussed while collecting the data. The attributes are mentioned below:
Things to be followed using similarity-based method are given below:
Benefits of perceptual mapping
There are ample of benefits of using perceptual mapping which are mentioned below:
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