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Do you know the difference in McCarthy’s 4 Ps and Modified and expanding marketing mix Ps? It is we at myhomeworkhelponline.com have come up with our entire team of
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The lesson plan on marketing mix have seen changes. There are several theories and new expansions that have been added. It becomes quite a difficult task to complete assignments if the terminologies are not understood well. It is this reason that we have brought up marketing mix homework help for you.
For long the 4 Ps were learnt at length. It comprise of Price, product, place and promotion. However with the new modified and expanded marketing mix, it involves 7 Ps. The 7 Ps consist of marketing mix 4 + physical evidence, people, process.
There has been an emergence and growth of marketing mix hence. A student has to understand the various concepts on Lauterbom’s 4Cs and Shimzu’s 4 Cs. The chapter on marketing mix is vast. The present day a marketing mix is all about consumer and his need. Lauterbom’s 4Cs concentrate on –
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