Learning the concepts of marketing mix was never so easy


Do you know the difference in McCarthy’s 4 Ps and Modified and expanding marketing mix Ps? It is we at myhomeworkhelponline.com have come up with our entire team of


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The lesson plan on marketing mix have seen changes. There are several theories and new expansions that have been added. It becomes quite a difficult task to complete assignments if the terminologies are not understood well. It is this reason that we have brought up marketing mix homework help for you.


Marketing mix- a key ingredient of every marketing strategy


Marketing Mix Homework Help

For long the 4 Ps were learnt at length. It comprise of Price, product, place and promotion. However with the new modified and expanded marketing mix, it involves 7 Ps.  The 7 Ps consist of marketing mix 4 + physical evidence, people, process.


There has been an emergence and growth of marketing mix hence. A student has to understand the various concepts on Lauterbom’s 4Cs and Shimzu’s 4 Cs. The chapter on marketing mix is vast. The present day a marketing mix is all about consumer and his need. Lauterbom’s 4Cs concentrate on –


  • Consumer instead of product
  • Cost instead of price
  • Communication instead of Promotion
  • Convenience instead of Place.


A learner has to grasp the topic well in order to be able to write a good thesis on it. Assignments are based on such assumptions too. It becomes difficult to understand some of the ground realities. This is the reason students prefer marketing mix homework help.


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